Astra's New Plans: Increased Flexibility, Affordability, and Relevance

New Plans: Increased Flexibility, Affordability, and Relevance

New Astra Pricing

When we launched the Astra WordPress theme nearly 6 years ago, we introduced unlimited websites and bundles.

Unlimited websites license brought complete peace of mind and reduced decision paralysis for buyers. This was especially true for agencies and website developers who make websites for clients.

Bundles offered all the tools you needed in a single purchase. It was simple, cost-effective and easy to manage for all concerned.

This model was a huge success.

Over the past few years, we’ve all felt the impact of inflation. However, amidst this, we haven’t made major price changes or revisions.

Additionally, in the fast-paced world of technology, where six years is a significant amount of time, our product bundles needed updates to stay relevant and provide maximum value.

Astra has also grown in popularity with solopreneurs and DIY website builders. So much so that we were frequently being asked if we could offer a single website or 10 website plans.

Considering all these things, we decided it was time to modernize pricing and packages to make them more relevant to our extensive family of diverse users.

We had three keywords in mind when planning the change: flexibility, affordability, and relevance.

Let’s see what’s new!


Our valued existing subscribers, The new plans do not affect existing customers. The new pricing and plans only impact new purchases. Your journey with Astra Pro, Essential Bundle, and Growth Bundle stays seamless, and no action is required on your part.

1. We Have Introduced 1 Site, 10 Site and 1000 Site Licenses

This change will bring the much needed flexibility that our customers often ask for.

You can select the number of sites you want to use Astra on the purchase screen so you can tailor it to your exact needs.

There’s no need to pay for licenses you don’t need and more flexibility than ever before to make Astra fit your specific requirements.

2. We No Longer Offer Unlimited Site Licenses

Unlimited licenses worked both for us and against us. It offered a lot of flexibility to some agency customers, which we liked. But some users were reselling their licenses, which we didn’t like so much.

Policing licenses is a challenge and not something we wanted to get into. That’s why we decided to replace unlimited licenses with multiple license options.

The ability to choose 1, 10 or 1000 site licenses means every type of user can select the option that’s right for them.

Agencies and professionals still get the same peace of mind as before with no decision making dilemma. Individual users and DIY website builders also get a great deal at a competitive price.

Analysis of our hundreds of thousands of customers over the past 6 years, show only 6 have ever used more than 1000 licenses. Only 3% of those have ever used more than 200.

That means 97% of Astra users have never activated more than 200 sites.

While it may seem like a big change, the actual number of customers it will impact is very minimal.

3. Reimagining Bundles for Maximum Relevance

When we introduced our growth bundle in 2017, it included just 4 products:

  1. Astra Pro
  2. Premium Starter Templates
  3. Ultimate Addons for Beaver Builder
  4. Convert Pro

Over time, we added more and more products, including:

  1. Ultimate Addons for Elementor
  2. Schema Pro
  3. WP Portfolio
  4. SkillJet Academy
  5. Spectra Pro

We’re proud that all our products are market leaders and #1 solution in their category.

  • Astra: The world’s most popular theme for unrivaled performance, stability and compatibility.
  • Starter Templates have over 275+ full-website templates.
  • Ultimate Addons for Beaver Builder is the most popular addon for Beaver Builder
  • Ultimate Addons for Elementor is stable, reliable, and a popular option for Elementor users
  • Schema Pro remains a top choice for people who want to use schema to boost website visibility and traffic
  • WP Portfolio is a unique solution. For agencies that are just getting started, they could display our templates on their website for their clients to see as the design options to choose from in a white label way.
  • Hundreds of people take courses on SkillJet Academy to learn strategies they can implement while building their business. It has courses like How to Build Recurring Revenue by Chris Lema or Advanced Marketing & Funnel Strategies by Spencer Forman. These are exclusive premium courses but Astra customers can access them completely free with qualifying purchases.
  • Spectra Pro, which was released only recently. It’s a lightweight page builder based on the WordPress block editor. It is currently used by over 600,000 people and is rapidly growing in popularity.

As you can imagine, some of the products in the bundle may not feel relevant to everyone.

For example, not everyone uses Beaver Builder. It’s not as popular now as it was when we developed Ultimate Addons for Beaver Builder.

  • When we released Schema Pro, there was only 1 SEO plugin, Yoast. It didn’t offer any schema features at the time, so we filled a niche. Now there are few SEO plugin options such as Rank Math, AIOSEO, Yoast and SEOPress to name a few.

All offer schema features that would fit the basic needs of many users. Schema Pro is still great for advanced implementation, but not everyone needs it as most SEO plugins offer at least some basic schema features.

  • WP Portfolio did not get the traction we thought it would. People prefer showing a portfolio with images using page builder blocks.
  • When Convert Pro launched, there were no page builders that offered popup functionality. Now most do. We even have popup building features in Spectra Pro (Which we will keep developing).

As we felt these products were not offering the value they once did in the bundles, we decided to not include them anymore.

Introducing the New Bundles Toolkits

We have created two new packages, called Essential Toolkit and Business Toolkit.

They take over where the previous bundles left off. We believe they are much more relevant to the current market and our range of users.

Both toolkits are available for use on 1, 10 or 1000 websites.

The Essential Toolkit

The Essential Toolkit is tailored for those who love building websites with page builders like Elementor or Spectra.

The Essential Toolkit includes:

Each product is much more relevant to how we all build websites and complement each other to offer exceptional value.

The Business Toolkit

The Business Toolkit is designed for agencies, developers and anyone who builds websites for clients.

The Business Toolkit includes:

Everything in Essential Toolkit, plus:

SureFeedback simplifies client communication with sticky note-style feedback—a smarter way to collect design feedback on websites, images, and PDFs. It’s transforming client and internal team communication.

SureWriter Pro is an advanced AI-powered assistant that revolutionizes content creation. With the SureWriter Pro Plan, effortlessly generate high-quality website content, blog posts, emails, social media posts, and more.

➕ 🎁 Bonus additions:

To supercharge your business, the Astra Business Toolkit comes with valuable free bonuses worth over $200:

SureTriggers Pro (6 Month license) – A specialized WordPress automation tool that connects apps like Gmail, Slack, Mailchimp, and 500+ others, automating tasks and streamlining business processes.

CartFlows Starter (6 Month license) – An essential plugin for small business owners, entrepreneurs, and store managers looking to optimize sales. The CartFlows sales funnel builder is designed to increase conversions and maximize profits on your website.

ZipWP Pro (3 Month license) – Create smart websites with an AI builder—no coding needed. Simply describe your idea, and witness a seamless, personalized WordPress website come to life in seconds.

SkillJet Academy Membership – Expert-led courses tailored to empower entrepreneurs and web professionals at all levels. Unlock valuable insights, learn new techniques, and enhance your skills to build exceptional websites and elevate your online business.

Step into the future of smart web design! Explore Astra’s modern plans here

What Remains Unchanged: Astra’s Commitment to You

Brainstorm Force, the driving force behind Astra, is on a mission to ‘Unlock the Power of the Internet for Small Businesses.’

This mission echoes our commitment to providing the tools and resources you need to grow and thrive online.

Astra Pro and Free

Our flagship Astra Pro plan and the free version aren’t going anywhere. The free version will remain free forever, and Astra Pro continues to offer exceptional value/features at an accessible price.

Growth Bundle Alumni, Reap New Benefits

Our promise stands firm for our annual and lifetime Growth Bundle users. You are welcome to transition to the Business Toolkit without incurring any additional costs, preserving access to vital tools such as Convert Pro and Schema Pro from the Growth Bundle.

Growth Bundle customers can upgrade to the Business Toolkit for free from here.

When upgrading from Growth Bundle to Business Toolkit, not only do you retain all your existing products, but you also gain access to SureWriter and SureFeedback.

Additionally, you’ll receive other valuable product access such as SureTriggers Pro, CartFlows Starter, and ZipWP Pro for an extended period of time. You get to try them for free and see if they are right for you, and purchase later if you like what you see.

Great News for Existing Customers!

Upgrade without losing anything. The only change would be your unlimited site license will become a 1000 site license.

It’s a free optional upgrade. You can stick with your existing plan or upgrade at no cost. We believe in giving you choice!

We hope you can see how the changes have been designed to offer more flexibility. We have tried to configure these new toolkits to make them more relevant and more affordable for the widest range of customers.

If you have any questions or need help with any aspect of the change, email us on [email protected]. We are here to help.

Frequently Asked Questions

Here are the answers to common questions on the changes:

Are you sticking to your commitment that Growth Bundle customers will receive access to future products?

Yes! We stand by that commitment 100%. Growth Bundle customers have the chance to upgrade their license to the Business Toolkit within the next 30 days. Here is the link from where you can do the free upgrade

Benefits of the Upgrade:

👉 Retain all existing products.
👉 Gain access to SureWriter and SureFeedback.

The Business Toolkit Upgrade Includes:

Astra Pro, Spectra Pro, Premium Starter Templates, Ultimate Addons for Elementor, Ultimate Addons for Beaver Builder, Convert Pro, Schema Pro, WP Portfolio, SkillJet Academy Membership, SureFeedback, and SureWriter.

Plus, the opportunity to try valuable products like SureTriggers Pro, CartFlows Starter, and ZipWP Pro.

The upgrade option is only available for 30 days. After that, the Business Toolkit must be purchased separately.

If you’re currently subscribed to Astra Pro or the Essentials Bundle, what does the new pricing mean?

Absolutely nothing changes if you’re currently subscribed to Astra Pro or the Essential Bundle. You’ll continue to receive the same level of updates and support as promised. Your subscription and renewal prices will stay unchanged from when you first subscribed. No action is required on your part, and your license key remains the same.

I am a growth bundle user, how can I switch to the Business Toolkit?

As a Growth Bundle customer, you can upgrade to the Business Toolkit for free here.

Can I upgrade from one plan to another?

Yes, you can seamlessly upgrade from one plan to another-whether from Astra Pro to a toolkit or directly to the Business Toolkit.

Can I add more sites in the future?

Yes, you can add more sites in the future. You can increase the number of sites at any time. Simply log into your store account, select the desired number of sites, and pay the upgrade price.

Can I move from an annual plan to lifetime?

Yes, you can move from an annual plan to a lifetime plan! Once you experience the value of Astra Pro or our toolkits, you can transition to a lifetime license any time you like. An annual plan eliminates the need for annual payments while providing the same updates, upgrades, and benefits.

Do I get SureWriter Lifetime access with Business Toolkit Lifetime?

Yes, you do get lifetime access to SureWriter with the Business Toolkit Lifetime plan.

Can Astra Pro or Essential Bundle customers access the Business Toolkit?

Yes, Astra Pro or Essential Bundle customers access the Business Toolkit! Essential Bundle customers are eligible to upgrade to the Business Toolkit with our exciting discount offers available here:

New Users, Seize the Moment: Don’t Miss Out on Astra’s Year’s Best Deals!

With Black Friday around the corner, the Astra Black Friday Sales start today, offering the lowest prices on all plans. Seize this opportunity—it really is the best time of the year for discounts.

Each plan includes a 14-day money-back guarantee, allowing you to experience the benefits risk-free.

Choose Astra Pro for a solid start, opt for the Essential Toolkit for page builder enthusiasts or a premium starter template. Or go all-in with the Business Toolkit for a comprehensive business solution.

Your journey with Astra is now more personalized and promising than ever!

Explore Astra’s Black Friday Extravaganza and secure the biggest discounts of the year! Act fast, as this offer is available for a limited time only!

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure. Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

About The Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Astra is Free. Now & Forever.

We believe creating beautiful websites should not be expensive. That's why Astra is free for everyone. Get started for free and extend with affordable packages.



Download is Just A Click Away!

Enter your email address and be the first to learn about updates and new features.

Download Free Astra Theme - Modal Popup Form
Scroll to Top
Now choose your preferred
page builder addon
Choose your preferred page builder addon

Download is Just A Click Away!

Enter your email address and be the first to learn about updates and new features.

Download Free Astra Theme - Modal Popup Form