Exciting Announcement: Brainstorm Force Invests in LatePoint

Exciting Announcement: We’re Investing in LatePoint — A Powerful Booking Solution for WordPress

BSF and LatePoint

I am thrilled to announce that Brainstorm Force has made a strategic investment in LatePoint, a modern appointment booking and scheduling plugin designed exclusively for WordPress.

This investment is a great milestone in our journey, as we continue to expand our commitment to unlocking the power of the internet for small businesses.

What Is LatePoint?

Over 21,000 businesses use LatePoint to schedule appointments and bookings from their WordPress websites.

If you have worked with businesses such as salons, therapists, doctors, spas, fitness studios and so on, you know how booking and appointment scheduling software can streamline your workflow and offer a great experience to customers.

Typically, these types of businesses have staff members, offer different services, want to take payments along with booking, and need a powerful admin area for management.

So their needs are different and more demanding from just appointment scheduling and calendar integration softwares like Calendly.

LatePoint is a powerful solution designed specifically for these types of businesses— ones that offer services and require software to efficiently manage schedules, appointments, and bookings.

Here’s how LatePoint can benefit your business:

  • Manage staff schedules: LatePoint enables businesses to efficiently manage the schedules of staff members, ensuring optimal allocation of resources and preventing overbooking.
Manage staff schedules with LatePoint
  • Diverse service offerings: Businesses offering a range of services can easily configure LatePoint to accommodate various service categories, durations, and pricing structures.
offer diverse services
  • Payment integration: Seamlessly integrates payment processing, allowing businesses to collect payments at the time of booking with multiple payment gateways.
LatePoint payment integration
  • Calendar integration: Synchronize with existing calendars, making it effortless to stay up-to-date with appointments and avoid scheduling conflicts.
LatePoint Google Calendar integration
  • Client database: Maintains a comprehensive client database, providing quick access to client histories, preferences, and contact information for personalized service.
LatePoint client database
  • Robust admin dashboard: The powerful administrative area in LatePoint offers extensive management capabilities, from appointment tracking to staff performance analysis.
LatePoint admin dashboard
  • Customizable booking forms: Tailor booking forms to gather specific information from clients, ensuring that appointments are booked with all necessary details.
Customizable booking forms
  • Reporting and analytics: Access insightful reports and analytics to track business performance, identify trends, and make data-driven decisions.­
LatePoint reporting and analytics
  • Multi-location support: For businesses with multiple locations, LatePoint offers support for managing bookings and appointments across different branches.
LatePoint multi-location support

Why LatePoint? Background Story

There are typically three distinct categories in commerce:

  1. Physical commerce
  2. Digital commerce
  3. Service commerce

Physical commerce involves the sale of tangible goods like apparel, electronics, and furniture. Digital commerce revolves around digital products and services such as ebooks, music, and software downloads. Our earlier investment in SureCart, a modern alternative to WooCommerce, has made it easier for businesses to thrive in both the physical and digital commerce spaces.

However, we realized that the service commerce space within WordPress was somewhat underserved.

Platforms like Squarespace offer Acuity Scheduling and Wix provides Wix Bookings. SaaS solutions like Calendly often come with very limited features and substantially high monthly recurring costs.

Within the WordPress ecosystem, there are a few options, such as WooCommerce Bookings, Amelia, Bookly, etc. We meticulously evaluated all of them.

From these thorough evaluations, one product stood out prominently: LatePoint.

What impressed us most about LatePoint was its exceptional code quality, modern design flexibility, and robustness.

So we started chatting with their team.

Tamik, the founder and lead developer of LatePoint, is a unique talent. He has an art school background and years of experience in building solutions for large enterprises based on Ruby on Rails.

He has a rare combination of design and coding skills, which was clearly evident as LatePoint has both — modern design and high-quality code.

And most importantly, we noticed Tamik has built LatePoint very thoughtfully. Every feature, design decision and piece of code is written with his passion for the product.

Our discussions extended over several months and our teams had the opportunity to meet at WordCamp US a couple of months ago.

We felt great synergies between our companies since we share a mission to build amazing solutions for small businesses.

Ultimately we decided to join forces.

What Does This Mean for Our Customers?

This strategic investment in LatePoint brings exciting opportunities for enhanced product integration and expanded capabilities:

Booking solutions included with Starter Templates: Building a website with our Starter Templates plugin is about to get even more dynamic. We’ll be adding an option to include a booking solution when you create your website. Whether you’re a salon, therapist, doctor, or any service-oriented business, you will be able to easily incorporate appointment scheduling directly into your website, enhancing your online presence and customer engagement.

Tighter integration between products: Expect a tight integration between LatePoint and Brainstorm Force products. For instance, LatePoint will have the ability to use SureCart to accept payments seamlessly. This integration will simplify the payment collection process for your online business.

SureTriggers integration: With SureTriggers, you will be able to integrate LatePoint with hundreds of other WordPress plugins, apps and services. This opens up a world of possibilities for automating tasks, improving efficiency, and connecting with the tools you use.

AND.. Limited-time Lifetime Deal for LatePoint:

To celebrate this milestone, LatePoint is offering a limited-time lifetime deal. During this special promotion, you can access LatePoint’s robust features at an incredibly affordable, one-time cost.

This is a no-brainer for businesses looking to streamline their appointment booking and scheduling processes without breaking the bank. Visit LatePoint.com to explore more details about this limited-time offer and how it can benefit your business.

We’re committed to delivering added value and helping you unlock the full potential of your online presence.

Stay tuned for these exciting developments, and we look forward to continuing to serve your needs as our valued customers.

What’s Next?

Our work has just begun.

Throughout the last decade, Brainstorm Force has mastered the art of building quality products, operations, and growth. Our homegrown processes, playbooks, and distribution channels have helped us reach over 7 million businesses.

  • Astra is the most popular WordPress theme in the world, with over 2.5 million active installations.
  • Spectra is the most widely used page builder based on the block editor, with over 500,000+ active installs.
  • Our ultimate addons for various page builder suites are pioneers and leading solutions in their own categories.
  • CartFlows is the market-leading funnel builder solution. All other WordPress funnel builders combined power fewer WooCommerce stores than CartFlows.
  • Since investing in Presto Player 18 months ago, it has experienced an impressive 1,063% growth.
  • SureCart, is currently helping eCommerce businesses make millions of dollars per month.

And these are just some examples.

We are excited to share knowledge, implement our ideas, deploy Brainstorm Force processes and work closely with the LatePoint team. We can’t wait to bring an enterprise-grade, robust, modern, and reliable appointment and booking solution to the small businesses and larger WordPress community.

One thing that I can’t stress enough is we’re a mission driven organization. Everything we do is designed to unlock the power of the internet for small businesses.

I would like to thank our team, partners, customers, gurus and well wishers for their continued support. We look forward to bringing you more amazing solutions to help you unlock the power of the internet.


Sujay Pawar

P.S: Don’t miss the LatePoint lifetime deal. This is a rare opportunity to access LatePoint’s powerful booking and scheduling solution at an unbeatable, one-time cost. Grab it while you can!

P.P.S: We are actively seeking innovative and passionate companies in the WordPress space who are doing groundbreaking work. If you are a startup or established business in need of investment or considering an exit, please don’t hesitate to reach out to me on LinkedIn 📨.

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure. Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

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  1. Jackson Profile Pic


    Could you please share the link to the Lifetime deal ?

    I tried visiting the link as shared in the above post, which took me to their domain, but didn’t see any links to purchase the lifetime deal.

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